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Why dating app Hinge really wants to be deleted

Why dating app Hinge really wants to be deleted

The dating app’s first major worldwide advertising campaign sees app symbol Hingie “dying to be deleted” as young love blossoms.

With competition growing within the online dating sector, brands from Bumble and Tinder to Grindr, Match and Happn, are fighting to get a placement which will attract singles, cut through the sound and guarantee packages global.

Hinge is having a various method of its Match Group stablemates with a brand new campaign centered on the app’s objective – to be deleted. The app’s that is dating worldwide campaign, and television debut, brings Hingie to life as a loveable software symbol that is assaulted by pigeons, burned on a campfire and drowned in a washer all within the quest for love.

Week“On Hinge there are no rules, timers or games because we’ve created an app that’s actually designed to get people off their phones and out on great dates, ” Hinge CMO Nathan Roth tells Marketing.